Cynthia and I were deeply saddened by Sid’s death and feel privileged to have known hims for these past two decades of his life. Sid was a good friend, a lively and humorous story teller, and a persuasive advocate for public health. I and my colleagues at the Center for a Livable Future learned much from Sid about the techniques and power of social marketing of health promoting messages. We will miss his counsel and encouragement, and most of all, the warmth of his friendship.

Bob Lawrence

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